Creating Audience Research

When doing my survey, I wrote a list of possible questions and whittled them down to 10. I thought of the possible closed question that will help me in what I include in my magazine and how it will work. When putting my questionnaire on surveymonkey I made sure that the questions flowed and they weren’t too long and hard to think about. I posted the link of the questionnaire onto my Facebook and magazine websites and groups.

When collating my data together, it should fairly simple as the website did it for me. I will make graphs from it; this should be easy to understand of know what people think of magazines.

I hope to find a range of feedback from people and hopefully it will benefit me and help me with what I want to put and do in my magazine. I hope the feedback is clear and understandable. Hopefully it will give me a clear view of what I want to do and it will also help me when evaluating the product.

I think the survey is going to benefit me a lot in the future and I think it is a very good way of getting peoples reactions and views on things.

The Magazine Industry

When doing my industry research, I looked up the main job roles in the Magazine Industry. I found out the importance of the main jobs and what they would do when constructing a magazine together. I found out the jobs in different departments and what they would do on a day to day basis. I found out that most people who work for a magazine agency are freelance and are independent.  There is a clear hierarchy of jobs in the magazine industry with distinctive job roles to be completed from making tea and coffee to making sure that the magazine is ready on time. I found it a beneficial task to me as it opened my eyes to the different jobs in the magazine industry and this made me realise what potential job I could look for in the future.

When doing the case study, I looked at a company called Northern and Shell and these publish newspapers such as the Daily Express, Sunday Express, Daily Star and the Daily Star Sunday. They also publish the magazines OK!, New! and Star. These are the sort of magazines that I will be magazine in my FMP. I found that the company is quite big, doing work since 1974 in the City of London. They are mainly a UK based company but they branched out into a television group launching the TV channel, 5USA. Their newspapers target a more older generation but their magazines are more for the older teenagers and the 20’s-30’s. Although their TV channels, 5 and 5* are aimed at a huge range of audience. They also own a few adult TV channels which are obviously aimed at an older generation of 18+. I found this information by looking it up on the internet and mailing the company. I found this quite helpful as I have a good idea of how the magazine industry now works.